[Nintendo DM" starts publication in 1989, first free donating to five million Nintendo [game world" club members, and then changes into monthly magazine, but now it has become the biggest-selling children's books in the U.S.. Nintendo`s first [counselors system" is to give independent guidance to clients through telephone, helping then grasp the tips of games, increasing their skills and interests, and then greatly improved customer loyalty. Autumn’s Nicest Acekard 2i sale Tendency

[Nintendo D. I’ll Have What Taylor Swift Having: R4 Card M." and [counselors system" are both the two major binders combining consumers and Nintendo, and the main methods to grasp customer`s sources.They supply Nintendo with many valuabel market researches and analysis of datas freely. Sends from the customer for the magazine correspondence and hits for in instructor's telephone, Nintendo may count what game is most to receive welcome, as well as how can cause these games becomes better. These precious first-hand information can not gotten by other companies who spend vast sums to hire consultants to do market research. In fact, the Nintendo Company's product development plans and marketing strategies almost exclusively to those customer's information, and they are proud of providing this information.

For example, It's the counsellor that found that Nintendo games not only attract children but also are favored by parents in earlier time. Assistants find that adult market has tremendous potential and development prospect by receiving many parents' consult and calls. Since then, Nintendo has not only sold their products in toy stores, but also in department stores, discount stores and electronics stores in order to attract adults to buy them. Nintendo products can been seen everywhere, and the "Game Boy" which is specially designed for adults makes grest success.

In marking selling, Nintendo is a good seller, it has 4 basic principle, that is [the stick and the carrot", [co-branded", [discount" and [no ads for the game". Nintendo must match excellent game software with the introduction of new models. fc machine and "Super Mario Bros.." , [Game Boy" and "Tetris", sfc machine and "Super Mario World" are all without exception. Many people purchased "GameBoy" because of "Tetris",and tend do buy other more game cards for the efficient use of "GameBoy"'s resources.

During Christmas, Nintendo and Pepsi had once tie-in Promotion on TV. And it enhance Nintendo's favorable impression of young customers who love Pepsi. In order to promote Tetris, Nintendo ever held Tetris match, the winner would get a prize to have a trip in former Soviet Union, lifting a hot wave to play Tetris in America. Such large-scale promotional activities play an important part of establishing a good corporate image, expanding their enterprises and improving corporate reputation.

In addition, the advertisements of Nintendo mainly promote the games, because customers intend to play the game when they buy game machines, the quality of games is the key to victory. The fact proved that this kind of advertisement strategy causes Nintendo's advertising expenditure use to be more effective, which has becomes one of important attributes of Nintendo successful.