In the end of 2009, Nintendo has been 120 years old, and its market value has reached 850 billion dollars. And it was also the fourth biggest company which was only next to Toyota, Nippon Telegraph and Telephone Corporation and Bank of Tokyo-Mitsubishi UFJ. The 120-year-old "elderly" has every reason to become the Swordsman. Sony, its former rival has landed the 23th of Japan's company's total ranking.I’ll Have What Eva Mendes Having: R4 DSi
It may be difficult to imagine 10 years ago this "senior" rival's position had been completely changed. Nintendo almost collapse, the risk of developing a N64 game, encounter no software developers for the development of the game. When the Nintendo is still stubbornly holding "game card" concept, Sony has become the dominant home console market because of the PS and the PS2's success.The Most Spectacular DS Console Are on Exhibition, Go to Have a Look!
Looking back at its past success, it introduced NES in the last 70s as the first manufacturer to bring video game into families. In the game industry, FC meant the same as Nintendo. However, at the very beginning of this century, the situation totally changed. Nintendo became the representative of "old, conservative, lack of creation". But the manufacturers which led by the representative of Sony and Microsoft ride on the crest of success in the market due to apply itsself to innovation. There is no doubt that for Nintendo, what it has stuck to is to cherish tradition, cherish a fixed group of consumers and cherish the market place it has got. This was nearly the same characteristics of Japanese companies, and ever helped the Japanese companies to succeed.
However, the time is different now. The feature seems more suitable for the luxury goods industry rather than high-tech fields advocating innovative. Sticking to the underline undoubtedly brings Nintendo into the process of chronic suicide. Satoru Iwata, CEO of Nintendo, led it out of jam. In 2008, he was ranked No.1 in the list of global top 50 CEO in the selection by[Barron weekly". The contribution of Satoru Iwata is he led this company to develop NDS, competed for the home use mechanical games' market introduces [on the palm the time". Of course, there is Wii--the new benchmark in game industry. The professional game players are its sole objective. It also sells games to the elderly, housewives, and even professional managers.
Wii creates the amazing wonders. Some people even willing to give up a wonderful beach stroll, to choose to play the Wii with whole family for more than two hours. Now, the sale of Wii is the total number of Xbox 360 and PS3 for the same period, and NDS is also a double of PSP. Innovation brings the old tree at the age of 120 vitality. Nintendo's development is just like the game character [Super Mario", generally full of twists and turns actually to be able to turn danger into safety, and remove finally.
